Creative Strategist. Brand & Integrated Marketing Maven.
I'm a brand and integrated marketing director with 15+ years and one throughline: turning complicated business goals into campaigns people actually trust and act on. Through my firm, Black Luxe & Company, I help organizations sharpen brand visibility, audience engagement, and measurable results — pairing integrated campaign strategy and creative direction with the UX content and AI-enabled workflows that keep good ideas moving.
I do my best thinking at the intersection of creativity, technology, and culture. My work runs across brand strategy, go-to-market, and paid, owned, and earned channels — but the aim never changes: brand experiences that are intentional, measurable, built to scale, and that actually mean something to the people they reach.
Goodwill NW NC
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Visit High Point
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WSFCS
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The Garner Circle PR
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Entercom
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Singersroom
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Goodwill NW NC • Visit High Point • WSFCS • The Garner Circle PR • Entercom • Singersroom •
Areas of Focus
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A strong brand is equal parts discipline and creativity. I build brand strategy, positioning, and measurement systems that keep yours consistent, relevant, and unmistakably you — everywhere it shows up.
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Big idea to launch day. I lead integrated marketing campaigns and product go-to-market strategy — aligning positioning, messaging, creative, and channels across paid, owned, and earned media. On time, on brand, built to convert.
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The right message, to the right people, at the right moment. Strategic communications, PR, and storytelling tailored to your audience — from campaign copy to media-ready press releases and communication plans that hold up.
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Good design should look effortless and work hard. I bring creative direction and front-end web and graphic design — brand-aligned sites and eye-catching visuals that move as well as they look.
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Great experiences start with real people. I design research-driven UX and content — from audience insight to wireframes and prototypes — built around how users actually think and what you're trying to achieve.
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I'm at my best in a room full of opinions. Facilitation that turns workshops, focus groups, listening sessions, and planning into real alignment and buy-in — where every voice is heard and the work still moves.
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This one's personal. As a certified DEI professional, I design equitable, inclusive experiences that uplift underserved communities and make everyone feel genuinely seen.
Career Journey
2025 – Present | Internal Communications & Integrated Campaigns
Keeping 1,200+ people on the same page. I drive clarity and connection across 51 locations through modernized channels, executive storytelling, and integrated campaigns across email, SMS, intranet, and events, with playbooks and brand standards that cut execution time 60%.
2019 – Present | Entrepreneurial Leadership, Black Luxe & Company
My proof of concept. I founded a social-impact design studio elevating Black-owned businesses and culture, grew the Triad's largest Black-owned business expo (2020–2024) into $400K+ in economic impact, and have advised 80+ brands from complex goals to measurable outcomes.
2024 – 2025 | Marketing & Engagement, Districtwide
Reach at scale. I led a $900K+ federal initiative: an equity-centered engagement framework with 180+ activations across 43 locations reaching 18,000+ people, plus a Qualtrics research program (18,000+ responses) that shaped messaging, strategy, and executive reporting.
2023 – 2025 | Digital Equity | GTM & Campaign Strategy
Tech that actually got adopted. I led go-to-market strategy and multi-channel messaging for a $2M initiative and built an AI-powered CRM that drove 40% enrollment growth and a 30% lift in completion across 4 partner organizations.
2019 – 2023 | Community Engagement & Digital Ecosystems
Trust before tactics. I strengthened communication clarity, participation, and digital workflows across nonprofit and public-sector environments.
2017 – 2019 | Systems, Onboarding & Cross-Team Communication
Fixing the messy middle. I standardized the workflows, documentation, and training that sharpened operational clarity and cut support tickets.
2010 – 2017 | Brand, Design & Storytelling Foundation
Where the craft got built. I developed brand identities, digital content, and communication strategies for small businesses and community organizations.
2008 – 2010 | Design, PR & Communications
Where it started. Foundation work in events, writing, creative, design and production.
Go-to tech stacks and workflow systems.
Asana
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Adobe Creative Cloud
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Bonsai
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Canva
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ClickUp
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HubSpot
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Metricool
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Notion
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Salesforce
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Sharepoint
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Squarespace
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Zoho
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Asana ˖ Adobe Creative Cloud ˖ Bonsai ˖ Canva ˖ ClickUp ˖ HubSpot ˖ Metricool ˖ Notion ˖ Salesforce ˖ Sharepoint ˖ Squarespace ˖ Zoho ˖