Whitney-MIddlebrooks

Whitney is an NC-based Creative Design Strategist with extensive experience in Graphic Design, Marketing, Strategic Communication, Project Management, and Diversity, Equity, and Inclusion (DEI). She is passionate about crafting experiences that are equitable, aesthetically pleasing, and inclusive while also resonating deeply with users and driving meaningful success.

Whitney adopts a holistic and agile approach to problem-solving, ensuring that every project she touches is optimized for efficiency, impact, and innovation. Her expertise extends to facilitation and stakeholder engagement, creating inclusive spaces that foster collaboration and meaningful dialogue. Driven by design thinking and human-centered design, she focuses on optimizing user experiences by streamlining workflows to enhance the impact of systems, programs, and digital products.

As the visionary behind Black Luxe & Co., an integrated social impact and design studio, and host of the Black Luxe Expo, Whitney blends creativity, technology, and purpose to elevate the impact of every project.

In her leisure time, Whitney can be found immersed in romance novels, engrossed in crime podcasts, exploring new places, and discovering hidden gems among local eateries.

Areas of Focus

  • From concept to unforgettable completion. With a blend of strategic planning and agile methodologies, I bring both projects and events to life with precision and flair.

    Whether it’s managing timelines, budgets, or every last detail of your event, I keep things moving seamlessly, adapting as needed to ensure everything runs smoothly.

    Let’s transform your ideas into memorable experiences—on time, on budget, and designed to impress.

  • I specialize in crafting messages that connect and strategies that deliver. With expertise in writing, public relations, storytelling, stakeholder engagement, plan development, proposal writing, and design, I bring your vision to life with authenticity and precision. My writing is tailored to target audiences, blending a professional strategic approach with an on-trend, relevant tone that captures and engages readers. Whether it’s a catchy tagline, a thoughtful blog post, or a comprehensive communication plan, I create content that resonates deeply. From savvy marketing copy to media-ready press releases, I ensure your story stays in the spotlight.

  • Front-end designing clean, user-friendly websites that look good and feel good. With seamless functionality and brand-aligned design, your website will perfectly reflect your brand’s vibe and eye-catching graphics that align with your brand’s personality.

  • I design intuitive and impactful user experiences by blending research-driven insights with creative design. My approach focuses on understanding user needs and behaviors to create solutions that are not only functional but also meaningful and engaging. From wireframes to prototypes, I ensure every interaction is seamless and aligned with your goals.

  • I excel in building strong, collaborative relationships with diverse stakeholders to ensure alignment, buy-in, and shared success. Through strategic communication, active listening, and tailored engagement strategies, I create meaningful connections that drive projects forward and deliver impactful results.

  • Consistency + creativity = a strong brand. I’m here to build, manage, and elevate your brand’s identity, keeping it fresh yet consistent. Together, we’ll define and reinforce what makes your brand unique, relevant, and unforgettable.

  • I specialize in creating inclusive and engaging spaces that foster meaningful dialogue and collaboration. With a deep understanding of target audiences, I tailor my tone and practices to capture specific groups, increasing buy-in and engagement. Whether in the classroom, leading focus groups, workshops, listening session, or strategic planning sessions, I bring structure, energy, and adaptability to ensure every voice is heard and every goal is met.

  • As a certified DEI professional and advocate, I am passionate about addressing inequities and building diverse, equitable, and inclusive experiences, communities, and environments. My work focuses on uplifting underserved and marginalized communities while fostering spaces where everyone feels valued and represented.

Savvy Systems

Go-to tech stacks and workflow systems.