WHITNEY

Creative Design Strategist

whitney-middlebrooks

Whitney is an NC-based Creative Design Strategist, User Experience (UX) and User Interface (UI) Designer, with extensive experience in Graphic Design, Marketing, Strategic Communication, and Project Management. She is passionate about crafting experiences that are equitable, aesthetically pleasing, and inclusive but also resonate deeply with users and drive meaningful success.

Whitney adopts a holistic and agile approach to problem-solving, ensuring that every project she touches is optimized for efficiency, impact, and innovation. Her work is driven by design thinking and human-centered design, with a focus on optimizing stakeholder and user experiences by streamlining workflows to enhance the impact of systems, programs, programs and digital products.

As the visionary behind Black Luxe & Co., an integrated social impact and design studio, she blends creativity, technology, and purpose to elevate the impact of every project.

In her leisure time, Whitney can be found immersed in romance novels, engrossed in crime podcasts, exploring new places, and discovering hidden gems among local eateries.

Areas of Focus

  • From concept to unforgettable completion. With a blend of strategic planning and agile methodologies, I bring both projects and events to life with precision and flair.

    Whether it’s managing timelines, budgets, or every last detail of your event, I keep things moving seamlessly, adapting as needed to ensure everything runs smoothly.

    Let’s transform your ideas into memorable experiences—on time, on budget, and designed to impress.

  • Front-end designing clean, user-friendly websites that look good and feel good. With seamless functionality and brand-aligned design, your website will perfectly reflect your brand’s vibe and eye-catching graphics that align with your brand’s personality.

  • Design intuitive, user-centered interfaces that are visually appealing and highly functional. By blending user research with creative design, I ensure each interaction feels effortless and engaging, transforming your vision into a seamless, impactful experience.

  • Whether it’s a catchy tagline or a thoughtful blog post, I bring your brand’s voice to life with precision and flair. From savvy marketing copy to in-depth articles, I ensure every word hits home and sounds like you.

  • From announcing launches to sharing your wins, I create media-ready content that captures attention. I’ll get your news out there, keeping it professional and compelling, so your story is in the spotlight.

  • Consistency + creativity = a strong brand. I’m here to build, manage, and elevate your brand’s identity, keeping it fresh yet consistent. Together, we’ll define and reinforce what makes your brand unique, relevant, and unforgettable.

Portfolio Highlights

Savvy Systems

Go-to tech stacks and workflow systems.